#12DaysofPayday
Summary
#12DaysofPayday was EarnIn’s 2023 holiday social campaign I developed alongside a talented team of brand strategists, designers and content writers. This campaign drove a 79% increase in giveaway engagement for our brand, and netted EarnIn roughly 13,000 followers over the course of a month.
Campaign included: influencers and influencer management, UGC creators, physical merch and swag boxes, giveaway logistics and legal management, cash giveaways and more. I was primarily responsible for driving the creative direction of the campaign, conducting some hands-on design, as well as producing most of its video content and the print media for the campaign.
Contact me to learn more about the full development details of this campaign.
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Customizable holiday box for the campaigns included a card, branded crossword puzzle, and an assortment of gifts for the perfect self-care day during the holiday season.
Each day featured a new giveaway theme centered around a category of gifts our audience told us they'd like to receive this holiday season.
Categories ranged from cleaning service gift cards, to meal planning kits, to Crumbl cookie gift cards (because sometimes it's nice to have someone else bake the holiday cookies).
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